Flash and SEO, like Oil and Water

One of the worst nightmares of any SEO practitioner is to learn that the site he has labored to get a high Google page rank has been upgraded with all Flash pages.  That essentially throws all the SEO work out the window.  While Google has enhanced its search engine algorithms to recognize and index Flash based websites, there’s still no evidence that SEO works on them.

Using Flash no doubt creates an engaging and appealing website, if the designer knows what to do with it.  While SEO can be done, here are some tips to make it even more SEO friendly.

• Continue to use keyword-descriptive page titles and meta tags.
• Embed your flash file into HTML pages with regular text links on your internal pages.  Otherwise, create non-Flash versions of your site or create text representations using noembed tags.
• Rather than having your entire site in one Flash site, break it up into different Flash files embedded on HTML pages.
• Use JavaScript plug-in for detecting Flash that are XHTML compliant.  They are said to be better than non embedded tags.

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